Craig Dale - CARAT Campaign magazine Agency of the Year award

After winning Campaign’s Media Agency of the Year Award at the end of 2012, Carat needed to let people know just why they won. With clients like ASOS, Kellogg’s, adidas, and GM (who awarded Carat the largest single contract ever in the history of advertising at that time), they really needed to show this off and a huge A2 infographic and video was how. I was asked to create the infographic, along with individual pieces to be passed on to an animator.

In addition to the large infographic, I also made individual slides for a Power Point presentation.

The full Infographic

Alternate versions were supplied as well for different uses, eg. screen vs print.

PowerPoint presentation and animation

I seperated individual sections out into elements for a Powerpoint presentation and each part was seperated onto a new layer so an animator could make use of it in AfterEffects.

Accompanying video, animated by John Rowley.

Tri-fold printed version

The infographic was printed on a gigantic A2 tri-fold brochure.
A lot of information needed to be presented but it all fit in the end!

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