Problem:
Every year Guild Insurance does a renewal campaign for their biggest customer market, dentists. After pitching several great new ideas for the year, feedback was given that they were good, they wouldn't be as well received as the campaign the previous year.
Solution:
The solution was clear, we should do a new and improved version on the same theme.
Taking the previous years 2D sprite based art, I created 3D voxel versions in software called Magica voxel, then rendered them in Blender.
This work stands as an incomplete concept without comms staff writing, as the devastating Australian bushfires coincided with the development and release. A new - less frivolous - campaign was devised and turned around in record time to still be released before our deadline.
As this was a major renewal campaign, I broke out of the regular Guild Insurance style of blue box and Helvetica Neue and used a frosted transparent box with a pixel font, to match the theme of video games.
An example of a 2D sprite image and the resulting 3D voxel version
An example of how the finished brochures would look. Due to the project shifting focus prior to completion the internal text and art was not completed.
A collection of voxel 3D sprites for use within the brochure
Behind the scenes
The app I used for the art, MagicaVoxel, is a lightweight 3D app which uses 'voxels' instead of vertices and polygons for its geometry. Everything is made up of points in space and displayed as cubes (though they can also be other things like spheres or even LEGO bricks). I love using any tool that fits the job, and going beyond just the common Adobe apps.
Tools I used:
For this project I utilised a free indy app called Magika Voxel. I knew I wanted to use voxels for this, as they can greatly increase the speed of work when dealing with large quantities of 3D cubes. Instead of making the models with traditional 3D software, copying and pasting hundred of cubes, you can draw and it will place the cubes for you.
I had seen examples of this app on Twitter and after researching various options, came back to the one that got me interested in voxels to begin with.
After creating the models I brought them over to Blender for some more advanced rendering features, and then into Indesign for layout.