Glucojel

Problem:

Glucojel have been a part of Australian pharmacies for decades. Australians know that when they go into a pharmacy they can grab a bag at the counter anywhere. Chemists Warehouse decided they would no longer stock our jelly beans and create their own brand, copying the packaging look and feel. The problem presented itself when they wanted to start stocking their beans in other pharmacy chains and local chemists.

Solution:

**my copy writing included**