Pink Parasol Can Design

Let's Get Layered, of Australia fashion TikTok fame, was putting on her show 'Paper Dolls' for Melbourne Fashion Festival's Independent Programme. She was having branding drinks to go along with the event. Employing the skills of illustrator Nordacious, she had a paper doll off herself in one of her iconic outfits to promote the event. I created label artwork for a Curatif drink that would be served on the night, Pink Parasol, and also created an animation for promotion on TikTok.

The supplied artwork files, created by Nordacious.

A 4-pack of the produced cans.

Flat artwork for the label.

Social Media

The pattern of objects in the video reference the pattern of parasols printed in the background of the can label.

Behind the Scenes

The design incorporated a gloss spot of certain parts on the label, bringing attention to the pattern in the background. Space was tight, but it was called the Pink Parasol so a parasol had to appear somewhere! I chose to use one in a repeating background which was kept subtle to avoid readability issues with the logos and text. This ensured the important parts were still the most important, but at certain angles finer details were given attention.

The logo I had previously created for Let's Get Layered, which will also be used for upcoming fashion accessories.