Craig Dale - Vets Choice Collateral

In addition to Glucojel, my day-to-day work at Guild Insurance also involves our pet insurance brand Vets Choice.

Following are some examples of advertising and product information I create for the brand.

Flyers to help explaining Gap Cover, which had been a confusing part of policies for customers.

Vet's Choice partners with the Australian Veterinary Association, which gave us access to vets all around Australia. We were able to being them on-board and educate the vets and staff on our product - this was a publication to help that process. As this is an eBook, the number of pages didn't need to be a multiple of 4.

Various print and web assets.

A Pet risk care email template designed in Marketo.

A social media video post to promote a weekly prize giveaway. It was made in different combinations of the brand colours for variety.

A video showing animated into slides for an informative social media post.

Social media image posts promoting Vets Choice NPS scores, part of an experiment within the Marketing Department to see how this approach would affect buyers.

All design work on this page was completed by myself. Logo and initial brand direction created by Craig Sneddon.

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