Portfolio

Guild Insurance had been using its current style for some time. While we had made minor changes here and there – improving the image choices to avoid 'smiling at camera' style photos and becoming more relaxed and funny in general'

Hero images

Brochure and ad redesign

Brochure template created based on our previous style. One of the main problems we had with our previous layout was a restriction on text on the front page. I came up with a simpler layout that meant the amount of text on the front could vary (as comms staff may want more or fewer words than usual).

The style was created by myself and the rollout and images were created in conjustion with the other part-time designer in the Marketing department.

Marketo eDM templates

I created a new Marketo template based on the new design. The previous template we were using was created when we first started using the suite, and as they were based on the emails created in a previous system (Vision6) were not taking advantage of all of Marketos features. The rebrand was a good opportunity to get in direct contact with Marketo and work with them on creating something great. More of the digital work I did for the rebrand can be found here.

3 example eDMs made with my Marketo template

RiskHQ

1 and 2-page 'Risk Articles', supplied to customers to help mitigate risky behaviours and situations
to avoid having to make a claim.

A small update to the RiskHQ logo, themed to each profession we insure. There are more in use, and some will reuse the same image eg. Both Dentists and Dental Prosthetists can use the same logo.

Annual Report

Annual report created for the new style. The report is for the overall Guild Group brand, which includes Guild Super, Acerta, Meridian Lawyers and Guild Insurance.

Behind the scenes

The birds were created with a particle system. Since Blender does not let you randomise how far along a particle's animation is, I used a Collection of birds in various stages one flapping their wings, so the larger cluster were not all flapping in unison.

An animation version was created for company-wide internal screensavers, where the birds fly into view over a 3D version of the landscape.

Simple materials were used since the birds would be plain black, and the trees would be blended into the distance fog.

The birds campaign image within Blender